Business Marketing

“Content marketing is more than just keywords. This is the hottest trend in marketing because this is the biggest gap between what buyers and brands want. “

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Marketing Business Article

Airlines seek to reassure customers to get them booking again

Airlines seek to reassure customers to get them booking again

Airlines are using their customer communication channels to attempt to reassure people about the safety of flying and make clear the changes they have made amid the ongoing coronavirus pandemic. Airlines including EasyJet, British Airways and Virgin Atlantic are...

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Consumer confidence hits decade low, hitting hopes of an economic recovery

Despite the easing of some lockdown restrictions, consumers remain very wary about an economic recovery and are still proving reluctant to spend. Consumer confidence hit an almost record low at the end of May as the easing of lockdown in the UK failed to filter...

Airlines seek to reassure customers to get them booking again

Airlines are using their customer communication channels to attempt to reassure people about the safety of flying and make clear the changes they have made amid the ongoing coronavirus pandemic. Airlines including EasyJet, British Airways and Virgin Atlantic are...

Food and government ad spending soars as travel and entertainment plummets

Advertising spend on traditional channels reflected both consumption changes and new behaviours from homebound consumers during the month the UK went into lockdown. The travel, entertainment and telecoms sectors made the biggest reductions to their ad spend in March...

Maltesers on bringing the ‘light side’ to lockdown

A pandemic-induced lockdown may not seem like obvious fodder for humour, but Maltesers is hoping to bring a “light side” to the current challenges people are facing in the hope it will help people cope. Its new campaign is part of the brand’s ‘Look on the light side’...

Covid-19 has spurred a renaissance of supermarket food

Morrisons believes the Covid-19 pandemic is accelerating its strategy to build a business that is much broader in its offering and more accessible to consumers. “Our longer-term strategy builds a broader, stronger, more popular, more accessible new Morrisons, in a way...