Business Marketing

“Content marketing is more than just keywords. This is the hottest trend in marketing because this is the biggest gap between what buyers and brands want. “

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Marketing Business Article

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McDonald’s, Sky and Amazon slashed ad spend as lockdown hit

Some brands cut spend by 97%, while others increased it by more than 100%, as companies took varying approaches to managing the fallout from the coronavirus pandemic. Some of the UK’s biggest advertisers slashed traditional ad spend in the second quarter of the year...

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Adidas cut media spend by 25% during lockdown but now plans to ‘reaccelerate’

The sportswear brand cut spend related to events such as the Oympics but “doubled down” on digital as ecommerce sales almost doubled. Adidas cut its marketing budget by 25% in the second quarter but says it is “ready to reaccelerate” spend in the second half as...

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McDonald’s, Sky and Amazon slashed ad spend as lockdown hit

Some brands cut spend by 97%, while others increased it by more than 100%, as companies took varying approaches to managing the fallout from the coronavirus pandemic. Some of the UK’s biggest advertisers slashed traditional ad spend in the second quarter of the year...

Coca-Cola, Lloyds and Rightmove support local businesses with ad break takeover

Channel 4 is running an ad break takeover this evening that aims to support local businesses by highlighting that the British high street is back open. Devine Flowers in Maidenhead is one of the small businesses chosen to take part in the Channel 4 takeover and will...

NatWest reverses decision to scrap the CMO role as it hires Margaret Jobling

Jobling will be responsible for moving the newly-renamed NatWest group forward as it looks to finally put the banking crash behind it and embark on a new strategy with purpose at its heart. NatWest Group has hired former Centrica marketing boss Margaret Jobling as its...