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“Content marketing is more than just keywords. This is the hottest trend in marketing because this is the biggest gap between what buyers and brands want. “

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Former McDonald’s UK CMO Gareth Helm joins HomeServe

Helm will work across six countries and multiple brands to help HomeServe in its aim to become the most trusted provider of home repairs and improvements. McDonald’s former UK CMO Gareth Helm has joined HomeServe as its global CMO. Helm left the fast food chain in...

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Value of UK brands falls amid warnings they could disappear from global list

The value of UK brands has decreased substantially this year, with the UK failing to keep pace with other countries amid a warning that UK brands could disappear from the list of the top 100 global brands within three years. Kantar’s annual BrandZ list of the top 75...

Former McDonald’s UK CMO Gareth Helm joins HomeServe

Helm will work across six countries and multiple brands to help HomeServe in its aim to become the most trusted provider of home repairs and improvements. McDonald’s former UK CMO Gareth Helm has joined HomeServe as its global CMO. Helm left the fast food chain in...

Consumers unwilling to spend as Christmas quarter approaches

The two key consumer confidence measures for marketers of purchase intent and consumers’ view on their personal financial situation over the coming year remain in negative territory even as confidence ticks up slightly. Consumers remain unwilling to make big purchases...

Mars rebrands Uncle Ben’s after criticisms over racial stereotyping

The move will see Uncle Ben’s rebranded as Ben’s Original and the imagery of a black man in a bow tie removed from its packaging and marketing. Mars is rebranding its Uncle Ben’s rice range following criticism that the name and image promoted racial stereotyping. The...

Morrisons targets ‘new future’ in bid to become ‘more relevant’ post-lockdown

Morrisons is hoping it can “hit the ground running” as it looks to capitalise on sales growth during lockdown through a mixture of price cuts, online innovation and a strong British supply chain. The supermarket believes it can cater to the “step change” in the online...