Business Marketing

“Content marketing is more than just keywords. This is the hottest trend in marketing because this is the biggest gap between what buyers and brands want. “

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Marketing Business Article

John Lewis and Waitrose to invest more behind brands

John Lewis Partnership, the company behind John Lewis and Waitrose, says it will invest more behind the brands as it looks to strengthen its performance in retail while expanding into new areas such as horticulture, private rental housing and financial services. A...

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Coca-Cola, Lloyds and Rightmove support local businesses with ad break takeover

Channel 4 is running an ad break takeover this evening that aims to support local businesses by highlighting that the British high street is back open. Devine Flowers in Maidenhead is one of the small businesses chosen to take part in the Channel 4 takeover and will...

NatWest reverses decision to scrap the CMO role as it hires Margaret Jobling

Jobling will be responsible for moving the newly-renamed NatWest group forward as it looks to finally put the banking crash behind it and embark on a new strategy with purpose at its heart. NatWest Group has hired former Centrica marketing boss Margaret Jobling as its...

John Lewis and Waitrose to invest more behind brands

John Lewis Partnership, the company behind John Lewis and Waitrose, says it will invest more behind the brands as it looks to strengthen its performance in retail while expanding into new areas such as horticulture, private rental housing and financial services. A...

Coca-Cola ends ad spend hiatus with campaign calling for a ‘better normal’

Coke is setting out a “declaration of intent” with its first major campaign since pausing all UK advertising in April due to the coronavirus pandemic. The multimillion-pound ‘Open Like Never Before’ campaign features a manifesto poem penned by London-based spoken word...

BT Sport, Tesco and ITV top Marketing Week Masters awards shortlist

The shortlist for Marketing Week’s Masters awards is revealed, with Tena, Kraft Heinz and Aldi also racking up multiple nominations. BT Sport, Tesco, ITV, Tena, Aldi, Capita for the British Army, Dixons Carphone and Kraft Heinz are among the brands leading the way...