Business Marketing

“Content marketing is more than just keywords. This is the hottest trend in marketing because this is the biggest gap between what buyers and brands want. “

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Marketing Business Article

Morrisons targets ‘new future’ in bid to become ‘more relevant’ post-lockdown

Morrisons is hoping it can “hit the ground running” as it looks to capitalise on sales growth during lockdown through a mixture of price cuts, online innovation and a strong British supply chain. The supermarket believes it can cater to the “step change” in the online...

Maynard Bassetts revives ‘set the juice loose’ to ‘breathe new life’ into the brand

Maynard Bassett’s is bringing back its ‘set the juice loose’ strapline in a new marketing campaign as it looks to “breath new life” into the brand. The campaign marks the first time Maynard Bassetts has advertised since 2016 in a bid to re-engage with consumers and...

Ikea reimagines the tortoise and the hare to highlight the benefits of sleep

Ikea’s new campaign aims to tackle the issue of sleep problems amid Covid-19 and position its products as the answer. Ikea is launching a campaign encouraging people to reappraise the role of sleep as it looks to position its bedroom furniture and bedding as the...

Waitrose looks to ‘future of convenience’ in Deliveroo tie-up

In the wake of a new Marks & Spencer and Ocado partnership, Waitrose is working with Deliveroo to offer 30-minute delivery to half a million customers. Waitrose is offering 30-minute delivery to half a million customers with a new Deliveroo partnership that promises...

How to Choose a Payment Processor for a Merchant Business

Picking the right merchant processor for your business may seem intimidating. However, it can be easier than you think if you’re equipped with the right knowledge and information about how to pick. Below, you can learn how to make the right choice and know where to...