Business Marketing

“Content marketing is more than just keywords. This is the hottest trend in marketing because this is the biggest gap between what buyers and brands want. “

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EasyJet scraps CMO role as Lis Blair departs

EasyJet scraps CMO role as Lis Blair departs

Her departure has prompted the airline to restructure its board so that marketing, customer, digital and insight will now report into EasyJet’s chief commercial officer. EasyJet is getting rid of the CMO role as Lis Blair leaves after eight years with the company....

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Consumers ‘pay more attention’ to ads next to coronavirus news content

Lumen research shows consumers are paying more attention to print ads that appear next to content about the Covid-19 outbreak.Words relating to the Covid-19 pandemic have fast risen up brands’ keyword blacklists, yet there is evidence to suggest they should actually...

EasyJet scraps CMO role as Lis Blair departs

Her departure has prompted the airline to restructure its board so that marketing, customer, digital and insight will now report into EasyJet’s chief commercial officer. EasyJet is getting rid of the CMO role as Lis Blair leaves after eight years with the company....

How Skyscanner is helping people navigate ‘the stages of grief’ during coronavirus

As the travel industry faces a crisis amid closed borders and grounded flights, Skyscanner is using its marketing to offer people hope and build trust in the brand. With borders closing, flights grounded and calls for government bail outs, the travel industry is one...

Giffgaff turns around new campaign in a week in response to Covid-19

Giffgaff has brought forward the launch of an ad campaign focused on its community that it was planning to run later in the year as it looks to talk about the British spirit and togetherness amid the Covid-19 pandemic. The campaign creative, created by agency Made By...

Brands should take opportunity ‘to shine’ as lockdown takes toll on consumer confidence

Consumer confidence is likely to plummet even further as Covid-19 continues to spread across the UK, but brands should see this as an opportunity to be noticed, rather than keeping quiet. Against the threat of a significant slowdown in the UK economy due to the...