Business Marketing

“Content marketing is more than just keywords. This is the hottest trend in marketing because this is the biggest gap between what buyers and brands want. “

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Marketing Business Article

Junk food promotions to be banned in healthy eating drive

Junk food promotions to be banned in healthy eating drive

The government is considering banning junk food promotions and ‘guilt’ aisles, but it appears a ban on junk food ads is not part of the plan to tackle obesity. Supermarkets could be banned from offering junk food promotions and stopped from placing foods such as...

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The Festival of Marketing goes digital

The Festival of Marketing goes digital

This year’s Festival of Marketing will take place online across five days from 5 to 9 October with top speakers from the world of marketing discussing the key issues and opportunities facing the industry. The Festival of Marketing is going digital with a week-long...

read more

Junk food promotions to be banned in healthy eating drive

The government is considering banning junk food promotions and ‘guilt’ aisles, but it appears a ban on junk food ads is not part of the plan to tackle obesity. Supermarkets could be banned from offering junk food promotions and stopped from placing foods such as...

Boots and John Lewis marketing jobs at risk amid store closures and restructures

John Lewis and Boots have become the latest in a growing list of retailers closing stores, cutting jobs and restructuring as the impact of the coronavirus lockdown hits the retail sector. The news comes just a day after chancellor Rishi Sunak announced a £30bn plan...

The Festival of Marketing goes digital

This year’s Festival of Marketing will take place online across five days from 5 to 9 October with top speakers from the world of marketing discussing the key issues and opportunities facing the industry. The Festival of Marketing is going digital with a week-long...

Government move to kickstart apprenticeships welcomed by marketing industry

The marketing industry plans to use new incentives to hire apprentices and young workers, but questions if the support will be enough to convince all businesses of their value. The government’s move to ward off mounting fears of a surge in youth unemployment by...

Carlsberg welcomes back pubs as it tries to mirror mood of the nation

As coronavirus halted plans for Carlsberg’s ‘Probably not’ marketing, the brand switched focus to supporting local business. Carlsberg is welcoming back consumers to pubs in a new campaign that looks to capture the nation’s nostalgia for pints. The beer brand is...