Business Marketing

“Content marketing is more than just keywords. This is the hottest trend in marketing because this is the biggest gap between what buyers and brands want. “

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Marketing Business Article

Leon on its mission to feed the NHS

Leon on its mission to feed the NHS

As the UK went into lockdown, food outlets closed their doors and pressure ramped up on the NHS, Leon knew it needed to pivot. The restaurant chain, which has a long-standing relationship with the health service, had already been offering NHS staff a 50% discount on...

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This is the time for us to show who we really are

This is the time for us to show who we really are

Virgin Media sees the coronavirus pandemic, and associated lockdown in the UK, as a time to show “who it really is as a brand” through the actions it takes and the messaging it puts out. The telecoms company had a shoot for a new campaign planned for the middle of...

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Empathy grows as marketers get closer to their teams during Covid-19 crisis

Amid the continuing Covid-19 lockdown and mounting pressures of remote working, marketers are developing more empathy for their colleagues. Some 84% of UK marketers say they feel more empathy for their colleagues, while 64% report feeling more empathy from their...

Leon on its mission to feed the NHS

As the UK went into lockdown, food outlets closed their doors and pressure ramped up on the NHS, Leon knew it needed to pivot. The restaurant chain, which has a long-standing relationship with the health service, had already been offering NHS staff a 50% discount on...

This is the time for us to show who we really are

Virgin Media sees the coronavirus pandemic, and associated lockdown in the UK, as a time to show “who it really is as a brand” through the actions it takes and the messaging it puts out. The telecoms company had a shoot for a new campaign planned for the middle of...

Eve Sleep promotes CMO Cheryl Calverley to CEO

Calverley is taking on her first general management role after a 15-year career in marketing and has been tasked with securing a “sustainable and profitable future” for the sleep wellness company. Eve Sleep has promoted its CMO Cheryl Calverley to CEO as it looks...

Coronavirus crisis takes a personal toll on marketers

From fears over job security to heightened stress, the Covid-19 lockdown is impacting marketers both personally and professionally. As the UK enters its third week of lockdown, the coronavirus crisis is having a personal impact on marketers’ lives. According to an...