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Carlsberg welcomes back pubs as it tries to mirror mood of the nation

As coronavirus halted plans for Carlsberg’s ‘Probably not’ marketing, the brand switched focus to supporting local business. Carlsberg is welcoming back consumers to pubs in a new campaign that looks to capture the nation’s nostalgia for pints. The beer brand is...

TUI ‘welcomes back’ holidaymakers with nostalgia filled campaign

TUI is looking to build confidence as the travel sector begins to reopen with a multi-million pound campaign aimed at inspiring holiday nostalgia. TUI is welcoming back holidaymakers with a multi-million pound campaign aimed at building confidence in the travel market...

Marketers challenged to remake their favourite ads for charity

Mark Ritson and David Wheldon are among the marketers who will recreate their favourite ads in a bid to raise funds for The Marketing Academy Foundation. Marketers are being challenged to recreate their favourite ads to raise money for The Marketing Academy...

The Army follows up record recruitment with ‘Nightingale’ campaign

The Army is shining a light on the role it has played supporting the NHS during the coronavirus crisis as it looks to show the relevance of a military career. The Army is launching a new campaign that shines a light on the role it has played supporting the NHS during...

Sainsbury’s wins shoppers from the discounters as it focuses on value

The grocer sees value as a key area of focus given constraints on consumer spending, but expects safety to remain important to shoppers even as lockdown restrictions ease. Sainsbury’s claims it is winning over shoppers from the discounters as it ups its focus on value...