Business Marketing

“Content marketing is more than just keywords. This is the hottest trend in marketing because this is the biggest gap between what buyers and brands want. “

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Marketing Business Article

This is the time for us to show who we really are

This is the time for us to show who we really are

Virgin Media sees the coronavirus pandemic, and associated lockdown in the UK, as a time to show “who it really is as a brand” through the actions it takes and the messaging it puts out. The telecoms company had a shoot for a new campaign planned for the middle of...

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Eve Sleep promotes CMO Cheryl Calverley to CEO

Eve Sleep promotes CMO Cheryl Calverley to CEO

Calverley is taking on her first general management role after a 15-year career in marketing and has been tasked with securing a “sustainable and profitable future” for the sleep wellness company. Eve Sleep has promoted its CMO Cheryl Calverley to CEO as it looks...

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Coronavirus crisis takes a personal toll on marketers

Coronavirus crisis takes a personal toll on marketers

From fears over job security to heightened stress, the Covid-19 lockdown is impacting marketers both personally and professionally. As the UK enters its third week of lockdown, the coronavirus crisis is having a personal impact on marketers’ lives. According to an...

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This is the time for us to show who we really are

Virgin Media sees the coronavirus pandemic, and associated lockdown in the UK, as a time to show “who it really is as a brand” through the actions it takes and the messaging it puts out. The telecoms company had a shoot for a new campaign planned for the middle of...

Eve Sleep promotes CMO Cheryl Calverley to CEO

Calverley is taking on her first general management role after a 15-year career in marketing and has been tasked with securing a “sustainable and profitable future” for the sleep wellness company. Eve Sleep has promoted its CMO Cheryl Calverley to CEO as it looks...

Coronavirus crisis takes a personal toll on marketers

From fears over job security to heightened stress, the Covid-19 lockdown is impacting marketers both personally and professionally. As the UK enters its third week of lockdown, the coronavirus crisis is having a personal impact on marketers’ lives. According to an...

Marketing Week Masters awards deadline extended

More than 60 CMOs and managing directors will judge the annual awards, which celebrate strategic effectiveness across the marketing world. The Marketing Week Masters awards deadline has been extended until 1 May. Across more than 30 categories, the awards celebrate...

Almost nine in 10 marketers now delaying campaigns in response to Covid-19

The vast majority of marketers (86%) are now delaying or reviewing marketing campaigns, up from 55% just three weeks ago, as the industry reels from the impact of the coronavirus outbreak. Of the 849 UK brand marketers answering the second round of an exclusive survey...