In times like these, strong brands get even stronger

In times like these, strong brands get even stronger

Nike believes brands have a major role to play in tackling the coronavirus, whether through helping on the frontline, looking after staff or providing services to consumers. Nike is hoping the strength of its brand, a shift to digital commerce and showing it is doing...
Polaroid unveils new identity to bring more clarity to brand

Polaroid unveils new identity to bring more clarity to brand

Polaroid hopes the refreshed look will reclaim the colour spectrum as uniquely Polaroid and help create a more unified brand. Polaroid Originals is dropping ‘Originals’ and returning to its original name as part of a rebrand that aims to bring more clarity to Polaroid...