John Lewis prepares for 35% hit to sales this year

John Lewis prepares for 35% hit to sales this year

An almost doubling in online sales has not been enough to offset sales lost through store closures due to the Covid-19 pandemic as new chairman Sharon White accelerates plans to modernise John Lewis. The John Lewis Partnership (JLP) is preparing for a...
Why one snack brand launched an outdoor campaign in a lockdown

Why one snack brand launched an outdoor campaign in a lockdown

When Emily Crisps bought some outdoor media space in December 2019, it did so thinking April would be the perfect time to run its first outdoor advertising campaign. The scale-up snack brand had envisioned a bustling, sunny bank holiday Easter Weekend with people out...