To succeed during Covid-19 we must ‘push forward not back’

P&G is  aiming to use the pandemic to build on a strategy that increases productivity and builds long-term success for its brands. To succeed during the Covid-19 pandemic, companies need to “push forward not push back”, according to Procter & Gamble’s CFO Jon...

5 things that matter this week and why

McDonald’s brings back the CMO role McDonald’s is bringing back the CMO role less than a year after it scrapped it as a part of a restructure, as it looks to “reestablish strong business momentum” after coronavirus. Former UK marketing boss Alistair Macrow is taking...