McDonald’s cuts UK CMO role as Gareth Helm departs

The resignation of McDonald’s UK CMO has prompted a rejig of the marketing team as it looks to build business momentum with coronavirus lockdowns easing. McDonald’s UK CMO Gareth Helm is leaving the business, prompting a rejigging of the marketing team as it looks to...

How GSK reorganised its brand portfolio in response to Covid-19

By prioritising “ruthlessly” and unleashing the power of rapid decision making, pharmaceutical giant GlaxoSmithKline has been able to stay ahead of the curve during the Covid-19 pandemic, says global CMO Tamara Rogers. Speaking yesterday (24 June) at Cannes Lions...