Coca-Cola restructures marketing to ‘drive more growth’

The changes will see Coca-Cola create five global categories that it hopes will lead a prioritisation of strong brands and innovation, as well as shifting its marketing execution “closer to customers and consumers”. Coca-Cola is restructuring its marketing operations...

Facebook begins its search for a new CMO

Facebook’s next CMO faces ongoing challenges around reputation and trust, while at the same time being tasked with building the brand. Facebook has begun its search for a new CMO to take over from Antonio Lucio as it faces ongoing challenges with brand trust and...

Meet the startup trying to take the hassle out of household shopping

Almost everyone will have felt the annoyance (or fear during the early days of the coronavirus pandemic) of running out of toilet roll, soap or toothpaste. That’s the problem startup Bother is trying to address. Founder Doug Morton wants to “save you and the planet...

Marketers underestimate the role of creativity in effectiveness

New research from Kantar finds that marketers are overestimating the impact of factors such as brand versus performance and multimedia, and underestimating creativity and brand size when it comes to ad effectiveness. Marketers are underestimating the importance of...