Former McDonald’s UK CMO Gareth Helm joins HomeServe

Helm will work across six countries and multiple brands to help HomeServe in its aim to become the most trusted provider of home repairs and improvements. McDonald’s former UK CMO Gareth Helm has joined HomeServe as its global CMO. Helm left the fast food chain in...

Consumers unwilling to spend as Christmas quarter approaches

The two key consumer confidence measures for marketers of purchase intent and consumers’ view on their personal financial situation over the coming year remain in negative territory even as confidence ticks up slightly. Consumers remain unwilling to make big purchases...

Mars rebrands Uncle Ben’s after criticisms over racial stereotyping

The move will see Uncle Ben’s rebranded as Ben’s Original and the imagery of a black man in a bow tie removed from its packaging and marketing. Mars is rebranding its Uncle Ben’s rice range following criticism that the name and image promoted racial stereotyping. The...