Tesco on how Covid-19 helped it to ‘really be at its best’

Covid-19 caused many businesses to drastically change their course, restructure or make a radical change to plans. However, for Tesco it solidified a strategy that allowed the retailer “to really be at our best”. Speaking at the Festival of Marketing the brand’s chief...

We’ve done two years’ worth of learning in six months

Just Eat admits it has had an “overwhelming” data to make sense of during the pandemic but that it has found insights to help build both its and its partners businesses. Just Eat has done two years’ worth of learning in six months as Covid-19 has accelerated the...

It can be an act of empathy

Amid the trauma and chaos of the Covid-19 crisis, there’s an argument that marketers could be missing a trick – and that’s humour. Yes, the times are tough and uncertainty is rife within organisations around the world, but Tom Fishburne – aka the Marketoonist –...