Marketers band together for book to raise money for the NHS

Senior marketers from brands including Tesco, Uber, Adidas and Greggs have contributed to a new book that aims to raise money for NHS Charities Together amid the ongoing pandemic. The book, Excerpts From Experts, was the idea of publisher Fortune Hill, which wanted to...

Marketers blame CFOs for not getting marketing when it’s our fault

All too often the marketing industry wants to make the CFO the bête noire, but if they don’t understand the value of marketing that’s marketing’s fault, says Ritson. The struggle to get the rest of the C-suite to understand the value of marketing appears to be a...

Long-term and short-term are not mutually exclusive

The coronavirus pandemic and the uncertainty it has caused has made thinking longer term more difficult for brands. With circumstances changing sometimes on a daily basis, many companies have been forced to become more agile and reactive. Mastercard is ensuring it...