EasyJet scraps CMO role as Lis Blair departs

EasyJet scraps CMO role as Lis Blair departs

Her departure has prompted the airline to restructure its board so that marketing, customer, digital and insight will now report into EasyJet’s chief commercial officer. EasyJet is getting rid of the CMO role as Lis Blair leaves after eight years with the company....
Giffgaff turns around new campaign in a week in response to Covid-19

Giffgaff turns around new campaign in a week in response to Covid-19

Giffgaff has brought forward the launch of an ad campaign focused on its community that it was planning to run later in the year as it looks to talk about the British spirit and togetherness amid the Covid-19 pandemic. The campaign creative, created by agency Made By...
Everything that matters this morning

Everything that matters this morning

Airbnb halts marketing activity as coronavirus impact bites Airbnb has suspended all its marketing activities in a move that will save it $800m a year, while its founders will take no salary for the next six months and top execs will take a 50% pay cut, as it looks to...