McDonald’s, Sky and Amazon slashed ad spend as lockdown hit

Some brands cut spend by 97%, while others increased it by more than 100%, as companies took varying approaches to managing the fallout from the coronavirus pandemic. Some of the UK’s biggest advertisers slashed traditional ad spend in the second quarter of the year...

John Lewis and Waitrose to invest more behind brands

John Lewis Partnership, the company behind John Lewis and Waitrose, says it will invest more behind the brands as it looks to strengthen its performance in retail while expanding into new areas such as horticulture, private rental housing and financial services. A...

BT Sport, Tesco and ITV top Marketing Week Masters awards shortlist

The shortlist for Marketing Week’s Masters awards is revealed, with Tena, Kraft Heinz and Aldi also racking up multiple nominations. BT Sport, Tesco, ITV, Tena, Aldi, Capita for the British Army, Dixons Carphone and Kraft Heinz are among the brands leading the way...