Meatless Farm turns to TV as it looks to boost growth

Meatless Farm turns to TV as it looks to boost growth

Having seen sales more than double, Meatless Farm is launching a campaign, ‘Try it’, to communicate the versatility of meat alternatives and convince more shoppers to take the plunge. Meatless Farm is launching its first nationwide TV ad as it kickstarts its long-term...
Brands lose 50% of the money they invest in programmatic ads

Brands lose 50% of the money they invest in programmatic ads

Half of the money brands spend on online publishers is lost in the programmatic advertising supply chain and 15% cannot be attributed at all. This is according to a new study that is prompting yet another call for reform of a complex ecosystem that still lacks...
The Marketing Academy welcomes its 2020 Scholars

The Marketing Academy welcomes its 2020 Scholars

Thirty marketing executives will take part in this year’s Scholarship, which aims to help them develop the skills they need to take up senior and board-level roles. The Marketing Academy is celebrating its 10th anniversary this year The Marketing Academy has revealed...
Marketers brace for plummeting demand post-outbreak

Marketers brace for plummeting demand post-outbreak

As the UK readies itself for a period of deep economic recession as a result of the coronavirus crisis, marketers are bracing themselves for a significant slump in demand. More than a third of UK marketers (34%) expect to see demand for their brand’s products and...
Online shopping will stick post-Covid-19

Online shopping will stick post-Covid-19

Shopping habits that have been forced as a result of the Covid-19 pandemic will stick beyond the crisis, the outgoing boss of Sainsbury’s believes. “When people get into the habit of ordering their groceries online it’s likely to be sticky,” CEO Mike Coupe said this...