It can be an act of empathy

Amid the trauma and chaos of the Covid-19 crisis, there’s an argument that marketers could be missing a trick – and that’s humour. Yes, the times are tough and uncertainty is rife within organisations around the world, but Tom Fishburne – aka the Marketoonist –...

The Marketing Academy opens nominations for scholarship programme

The Marketing Academy is looking for emerging leaders in the marketing, advertising and media industry to join its mentoring programme. Credit: Binky Nixon The Marketing Academy has opened nominations for the 2021 intake of its scholarship programme in the UK. The...

We can’t always be at the cutting edge of innovation

McDonald’s can’t always be at the “cutting edge” of innovation, technology and food trends, according to the company’s UK CEO Paul Pomroy. Speaking at the Festival of Marketing today (6 October), he explained that although it is vital “you don’t stand still” as such a...

‘Diverse talent is hiding in plain sight,’ says BBC diversity chief

Companies that claim they cannot find diverse talent to hire are not looking hard enough, says the BBC’s director of creative diversity June Sarpong. Speaking at the Festival of Marketing this afternoon (6 October), Sarpong said such talent is “hiding in plain sight”...

Brands must try not to ‘oversell their story’ on climate change

Reckitt Benckiser believes NGOs have a key role to play in ensuring brands behave authentically when it comes to climate change by holding up a mirror and getting them to think more deeply about their role and responsiblities. Brands should embrace being called out by...

Marketers are underestimating the signs of customer behaviour

Marketers are “underestimating” the significance of the signs that offer an insight into customer behaviour because they are failing to observe them. That’s the argument from branding expert and Passionbrand founder Helen Edwards, who urges marketers should rely less...