Business Marketing

“Content marketing is more than just keywords. This is the hottest trend in marketing because this is the biggest gap between what buyers and brands want. “

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Marketing Business Article

Dixons Carphone: Lockdown is sparking innovation

Dixons Carphone: Lockdown is sparking innovation

Currys PC World recently launched ShopLive, an online personal shopping service that connects customers with its expert store staff.Dixons Carphone is adapting to the changes in consumers’ buying habits by innovating on its customer experience and communicating points...

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The Marketing Society names new CEO

The Marketing Society names new CEO

Sophie Devonshire will take over from Gemma Greaves as boss of The Marketing Society at the end of June. The Marketing Society has named Sophie Devonshire as its new CEO. The move follows the decision of current chief executive Gemma Greaves to step down after more...

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Meatless Farm turns to TV as it looks to boost growth

Meatless Farm turns to TV as it looks to boost growth

Having seen sales more than double, Meatless Farm is launching a campaign, ‘Try it’, to communicate the versatility of meat alternatives and convince more shoppers to take the plunge. Meatless Farm is launching its first nationwide TV ad as it kickstarts its long-term...

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Food and government ad spending soars as travel and entertainment plummets

Advertising spend on traditional channels reflected both consumption changes and new behaviours from homebound consumers during the month the UK went into lockdown. The travel, entertainment and telecoms sectors made the biggest reductions to their ad spend in March...

Maltesers on bringing the ‘light side’ to lockdown

A pandemic-induced lockdown may not seem like obvious fodder for humour, but Maltesers is hoping to bring a “light side” to the current challenges people are facing in the hope it will help people cope. Its new campaign is part of the brand’s ‘Look on the light side’...

Covid-19 has spurred a renaissance of supermarket food

Morrisons believes the Covid-19 pandemic is accelerating its strategy to build a business that is much broader in its offering and more accessible to consumers. “Our longer-term strategy builds a broader, stronger, more popular, more accessible new Morrisons, in a way...

Dixons Carphone: Lockdown is sparking innovation

Currys PC World recently launched ShopLive, an online personal shopping service that connects customers with its expert store staff.Dixons Carphone is adapting to the changes in consumers’ buying habits by innovating on its customer experience and communicating points...

The Marketing Society names new CEO

Sophie Devonshire will take over from Gemma Greaves as boss of The Marketing Society at the end of June. The Marketing Society has named Sophie Devonshire as its new CEO. The move follows the decision of current chief executive Gemma Greaves to step down after more...