Business Marketing

“Content marketing is more than just keywords. This is the hottest trend in marketing because this is the biggest gap between what buyers and brands want. “

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Marketing Business Article

Information Website About

Look here for ideas for beginning a business and for adding new services to an current business. Sites like Elance and Upwork are nice locations to get started freelance writing, and you'll simply build a small enterprise round your expertise as a contract writer, or...

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Benefits of using Money Transfer Apps

There are many options that a person can explore when he wants to send money online. This ranges from going to the bank to send money, sending a person going in that direction to help you send the money to the person or using online platforms such as websites and apps...

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Consumers unwilling to spend as Christmas quarter approaches

The two key consumer confidence measures for marketers of purchase intent and consumers’ view on their personal financial situation over the coming year remain in negative territory even as confidence ticks up slightly. Consumers remain unwilling to make big purchases...

Mars rebrands Uncle Ben’s after criticisms over racial stereotyping

The move will see Uncle Ben’s rebranded as Ben’s Original and the imagery of a black man in a bow tie removed from its packaging and marketing. Mars is rebranding its Uncle Ben’s rice range following criticism that the name and image promoted racial stereotyping. The...

Morrisons targets ‘new future’ in bid to become ‘more relevant’ post-lockdown

Morrisons is hoping it can “hit the ground running” as it looks to capitalise on sales growth during lockdown through a mixture of price cuts, online innovation and a strong British supply chain. The supermarket believes it can cater to the “step change” in the online...

Maynard Bassetts revives ‘set the juice loose’ to ‘breathe new life’ into the brand

Maynard Bassett’s is bringing back its ‘set the juice loose’ strapline in a new marketing campaign as it looks to “breath new life” into the brand. The campaign marks the first time Maynard Bassetts has advertised since 2016 in a bid to re-engage with consumers and...

Ikea reimagines the tortoise and the hare to highlight the benefits of sleep

Ikea’s new campaign aims to tackle the issue of sleep problems amid Covid-19 and position its products as the answer. Ikea is launching a campaign encouraging people to reappraise the role of sleep as it looks to position its bedroom furniture and bedding as the...