How B2B brands are responding to ‘forced digital transformation’

How B2B brands are responding to ‘forced digital transformation’

The first episode of our new podcast series investigates how B2B marketers are reacting to the sudden and severe changes brought upon their markets by the coronavirus crisis. The impact of Covid-19 on consumer brands is all too apparent – whether that be the temporary...
B2C marketers more likely to face redundancy than B2B

B2C marketers more likely to face redundancy than B2B

Marketers working in B2C are more likely to have experienced redundancy due to the coronavirus crisis than their B2B counterparts, according to new data. The survey of 1,990 global marketers conducted exclusively by Marketing Week and its sister title Econsultancy...
B2B brands feel more resilient than B2C

B2B brands feel more resilient than B2C

B2B marketers are less likely than their B2C counterparts to believe their business will be compromised by the mass switch to remote working amid the coronavirus crisis. B2B marketers appear less phased by the switch to remote working during the global coronavirus...