Amazon cements its status as the world’s most valuable brand

Amazon has consolidated its position as the world’s most valuable brand, boasting a 32% increase on last year to reach $416bn. According to Kantar’s new global BrandZ ranking, which covers the 12 months to 7 April, Amazon remains in front of Apple for the second year...

How GSK reorganised its brand portfolio in response to Covid-19

By prioritising “ruthlessly” and unleashing the power of rapid decision making, pharmaceutical giant GlaxoSmithKline has been able to stay ahead of the curve during the Covid-19 pandemic, says global CMO Tamara Rogers. Speaking yesterday (24 June) at Cannes Lions...

John Lewis scraps executive brand role

The John Lewis Partnership is bringing back separate director roles for John Lewis and Waitrose in a move it says will allow it to get the “best of both worlds” out of its new management structure. The John Lewis Partnership (JLP) has ditched its plans to have a...

Why one snack brand launched an outdoor campaign in a lockdown

When Emily Crisps bought some outdoor media space in December 2019, it did so thinking April would be the perfect time to run its first outdoor advertising campaign. The scale-up snack brand had envisioned a bustling, sunny bank holiday Easter Weekend with people out...