We want our brand to come out of this stronger than it went in

Nationwide is launching a series of ads as part of its ‘Voices’ campaign that aim to offer some hope for a post-pandemic life and which the building society hopes will help its brand come out of the crisis stronger than it went in. The TV ads, created by agency VCCP,...

Polaroid unveils new identity to bring more clarity to brand

Polaroid hopes the refreshed look will reclaim the colour spectrum as uniquely Polaroid and help create a more unified brand. Polaroid Originals is dropping ‘Originals’ and returning to its original name as part of a rebrand that aims to bring more clarity to Polaroid...