Brands must try not to ‘oversell their story’ on climate change

Reckitt Benckiser believes NGOs have a key role to play in ensuring brands behave authentically when it comes to climate change by holding up a mirror and getting them to think more deeply about their role and responsiblities. Brands should embrace being called out by...

John Lewis and Waitrose to invest more behind brands

John Lewis Partnership, the company behind John Lewis and Waitrose, says it will invest more behind the brands as it looks to strengthen its performance in retail while expanding into new areas such as horticulture, private rental housing and financial services. A...

We’ve regained the passion for building iconic brands

Mondelēz  admits it has “lost some swagger” as it focused too much on internal transformation to the detriment of investment in its brands. Mondelēz is “regaining passion” for building “iconic brands” according to the company’s executive vice-president and president...