In times like these, strong brands get even stronger

Nike believes brands have a major role to play in tackling the coronavirus, whether through helping on the frontline, looking after staff or providing services to consumers. Nike is hoping the strength of its brand, a shift to digital commerce and showing it is doing...

B2B brands feel more resilient than B2C

B2B marketers are less likely than their B2C counterparts to believe their business will be compromised by the mass switch to remote working amid the coronavirus crisis. B2B marketers appear less phased by the switch to remote working during the global coronavirus...