Diageo halts ‘ineffective’ ad spend due to coronavirus

Diageo halts ‘ineffective’ ad spend due to coronavirus

The drinks giant is reallocating resources across the group “as part of mitigation measures” as the on-trade is hit by lockdowns. Diageo is halting all current advertising and promotional spend that “will not be effective” in the current coronavirus crisis. The drinks...
Coronavirus crisis takes a personal toll on marketers

Coronavirus crisis takes a personal toll on marketers

From fears over job security to heightened stress, the Covid-19 lockdown is impacting marketers both personally and professionally. As the UK enters its third week of lockdown, the coronavirus crisis is having a personal impact on marketers’ lives. According to an...