Coronavirus Archives - Page 2 of 2

How Skyscanner is helping people navigate ‘the stages of grief’ during coronavirus

Apr 2, 2020

As the travel industry faces a crisis amid closed borders and grounded flights, Skyscanner is using its marketing to offer people hope and build trust in the brand. With borders closing, flights grounded and calls for government bail outs, the travel industry is one...

Just 8% of consumers think brands should stop advertising due to the coronavirus outbreak

Mar 25, 2020

The vast majority of consumers do not think brands need to stop advertising during the Covid-19 outbreak, although they do expect companies to think about their tone and messaging, and communicate around values. A survey of more than 35,000 consumers globally by...

Morrisons changes core purpose in response to coronavirus

Mar 24, 2020

Morrisons is introducing new ways of delivering groceries to customers, including a range of simple-to-order food parcels, more delivery slots and using 100 extra stores to pick up shopping. Morrisons is changing its core purpose to try and provide reassurance to...

Cannes Lions postponed due to coronavirus outbreak

Mar 24, 2020

Cannes Lions has been postponed from June to October as the outbreak of Covid-19 continues to spread. Cannes Lions has been postponed until October as the coronavirus outbreak continues to worsen. Usually held in Cannes in June, this year’s event will move to 26-30...

Uncertainty the greatest business challenge as coronavirus crisis deepens

Mar 24, 2020

As the Covid-19 outbreak accelerates, marketers are concerned about the uncertainty it brings, and how their teams and clients will react. Uncertainty around budgets, planning and events is seen as the biggest challenge for marketers as the coronavirus crisis deepens...