Apr 7, 2020
From fears over job security to heightened stress, the Covid-19 lockdown is impacting marketers both personally and professionally. As the UK enters its third week of lockdown, the coronavirus crisis is having a personal impact on marketers’ lives. According to an...
Apr 2, 2020
Lumen research shows consumers are paying more attention to print ads that appear next to content about the Covid-19 outbreak. Words relating to the Covid-19 pandemic have fast risen up brands’ keyword blacklists, yet there is evidence to suggest they should actually...
Apr 2, 2020
As the travel industry faces a crisis amid closed borders and grounded flights, Skyscanner is using its marketing to offer people hope and build trust in the brand. With borders closing, flights grounded and calls for government bail outs, the travel industry is one...
Mar 25, 2020
The vast majority of consumers do not think brands need to stop advertising during the Covid-19 outbreak, although they do expect companies to think about their tone and messaging, and communicate around values. A survey of more than 35,000 consumers globally by...
Mar 24, 2020
Morrisons is introducing new ways of delivering groceries to customers, including a range of simple-to-order food parcels, more delivery slots and using 100 extra stores to pick up shopping. Morrisons is changing its core purpose to try and provide reassurance to...
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