Covid-19 has spurred a renaissance of supermarket food

Covid-19 has spurred a renaissance of supermarket food

Morrisons believes the Covid-19 pandemic is accelerating its strategy to build a business that is much broader in its offering and more accessible to consumers. “Our longer-term strategy builds a broader, stronger, more popular, more accessible new Morrisons, in a way...
Covid-19 furloughs compromise marketers’ effectiveness

Covid-19 furloughs compromise marketers’ effectiveness

Many companies have taken the decision to furlough a proportion of their workforce due to the coronavirus, in effect putting their employment on hold rather than triggering mass redundancies. Some 43% of UK brand marketers have seen either ‘very significant’ or...
Marketers prepare for significant job losses amid Covid-19 pandemic

Marketers prepare for significant job losses amid Covid-19 pandemic

For the first time since data collection began, marketers expect overall levels of employment to be lower in three months’ time, although there are hopes the government’s interventions will mitigate some of the impact. Marketers are expecting job losses for the first...
How Covid-19 is affecting trust in journalism and the media

How Covid-19 is affecting trust in journalism and the media

Coronavirus is only heightening the challenges facing journalists and media brands, but is also bringing trust and accuracy more to the fore. Journalists are faced with new challenges each year, as the old media landscape continues to evolve into an increasingly fluid...