How GSK reorganised its brand portfolio in response to Covid-19

How GSK reorganised its brand portfolio in response to Covid-19

By prioritising “ruthlessly” and unleashing the power of rapid decision making, pharmaceutical giant GlaxoSmithKline has been able to stay ahead of the curve during the Covid-19 pandemic, says global CMO Tamara Rogers. Speaking yesterday (24 June) at Cannes Lions...
Covid-19 is one of the greatest marketing tests of all time

Covid-19 is one of the greatest marketing tests of all time

The Covid-19 pandemic is proving to be one of the “greatest marketing tests of all time”, which should invigorate marketers to use every tool at their disposal as a force for good, says Bozoma Saint John. CMO of US marketing and entertainment business Endeavor, Saint...
To succeed during Covid-19 we must ‘push forward not back’

To succeed during Covid-19 we must ‘push forward not back’

P&G is  aiming to use the pandemic to build on a strategy that increases productivity and builds long-term success for its brands. To succeed during the Covid-19 pandemic, companies need to “push forward not push back”, according to Procter & Gamble’s CFO Jon...
Covid-19 has spurred a renaissance of supermarket food

Covid-19 has spurred a renaissance of supermarket food

Morrisons believes the Covid-19 pandemic is accelerating its strategy to build a business that is much broader in its offering and more accessible to consumers. “Our longer-term strategy builds a broader, stronger, more popular, more accessible new Morrisons, in a way...