How the govt hopes Covid-19 can improve the nation’s health

Public Health England is launching an adult health campaign that aims to inspire the nation to improve its health and reduce the risk of becoming seriously ill as the Covid-19 pandemic pushes the issue of health up the agenda. The ‘Better Health’ campaign will...

How GSK reorganised its brand portfolio in response to Covid-19

By prioritising “ruthlessly” and unleashing the power of rapid decision making, pharmaceutical giant GlaxoSmithKline has been able to stay ahead of the curve during the Covid-19 pandemic, says global CMO Tamara Rogers. Speaking yesterday (24 June) at Cannes Lions...

Covid-19 is one of the greatest marketing tests of all time

The Covid-19 pandemic is proving to be one of the “greatest marketing tests of all time”, which should invigorate marketers to use every tool at their disposal as a force for good, says Bozoma Saint John. CMO of US marketing and entertainment business Endeavor, Saint...

To succeed during Covid-19 we must ‘push forward not back’

P&G is  aiming to use the pandemic to build on a strategy that increases productivity and builds long-term success for its brands. To succeed during the Covid-19 pandemic, companies need to “push forward not push back”, according to Procter & Gamble’s CFO Jon...

Covid-19 has spurred a renaissance of supermarket food

Morrisons believes the Covid-19 pandemic is accelerating its strategy to build a business that is much broader in its offering and more accessible to consumers. “Our longer-term strategy builds a broader, stronger, more popular, more accessible new Morrisons, in a way...