Diageo halts ‘ineffective’ ad spend due to coronavirus

Diageo halts ‘ineffective’ ad spend due to coronavirus

The drinks giant is reallocating resources across the group “as part of mitigation measures” as the on-trade is hit by lockdowns. Diageo is halting all current advertising and promotional spend that “will not be effective” in the current coronavirus crisis. The drinks...
Syl Saller to depart Diageo after 20 years

Syl Saller to depart Diageo after 20 years

Saller has held Diageo’s top marketing job for seven years and was recently awarded a CBE in The Queen’s 2020 Honours list for services to business and equality. Diageo’s CMO Syl Saller is to retire after 21 years at the business and a marketing career that has...