Memahami WEBSITE POSITIONING Dan SEM Bagi Pemula Digital Advertising

If you’re bringing your brick and mortar retailer on-line or planning to launch an eCommerce store, having a marketing technique in place would increase your possibilities of success. If in case you have an acceptable indoor venue where you could possibly let...

Market research spend slumps as shift to digital and Covid hit

Market research is suffering from a long-term decline in investment that is being heightened by the Covid-19 pandemic, according to data exclusively compiled by Marketing Week. Using the IPA’s quarterly Bellwether report, we found that market research has been on a...

Channel 4 reveals new brand purpose in digital focus

Channel 4 has revealed a new brand purpose as part of a five-year strategy that aims to focus the broadcaster on digital audiences and revenue streams amid shifting viewer habits and growing competition. Launched at an event earlier today by CEO Alex Mahon, Channel...

The Festival of Marketing goes digital

This year’s Festival of Marketing will take place online across five days from 5 to 9 October with top speakers from the world of marketing discussing the key issues and opportunities facing the industry. The Festival of Marketing is going digital with a week-long...