Dec 31, 2020
If you’re bringing your brick and mortar retailer on-line or planning to launch an eCommerce store, having a marketing technique in place would increase your possibilities of success. If in case you have an acceptable indoor venue where you could possibly let...
Dec 2, 2020
Market research is suffering from a long-term decline in investment that is being heightened by the Covid-19 pandemic, according to data exclusively compiled by Marketing Week. Using the IPA’s quarterly Bellwether report, we found that market research has been on a...
Dec 2, 2020
Channel 4 has revealed a new brand purpose as part of a five-year strategy that aims to focus the broadcaster on digital audiences and revenue streams amid shifting viewer habits and growing competition. Launched at an event earlier today by CEO Alex Mahon, Channel...
Jul 9, 2020
This year’s Festival of Marketing will take place online across five days from 5 to 9 October with top speakers from the world of marketing discussing the key issues and opportunities facing the industry. The Festival of Marketing is going digital with a week-long...
Apr 30, 2020
After a record 2019 and equally promising start to 2020, UK ad spend will decline across all categories this year – the first time this has happened since the advent of digital and bringing to an end a decade of growth. Total advertising expenditure rose 6.9% in 2019...
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