Aug 7, 2020
The sportswear brand cut spend related to events such as the Oympics but “doubled down” on digital as ecommerce sales almost doubled. Adidas cut its marketing budget by 25% in the second quarter but says it is “ready to reaccelerate” spend in the second half as...
Aug 4, 2020
Some brands cut spend by 97%, while others increased it by more than 100%, as companies took varying approaches to managing the fallout from the coronavirus pandemic. Some of the UK’s biggest advertisers slashed traditional ad spend in the second quarter of the year...
May 13, 2020
A pandemic-induced lockdown may not seem like obvious fodder for humour, but Maltesers is hoping to bring a “light side” to the current challenges people are facing in the hope it will help people cope. Its new campaign is part of the brand’s ‘Look on the light side’...
May 12, 2020
Currys PC World recently launched ShopLive, an online personal shopping service that connects customers with its expert store staff. Dixons Carphone is adapting to the changes in consumers’ buying habits by innovating on its customer experience and communicating...
Apr 28, 2020
Britain is adapting to a new way of life. We are shopping less frequently but spending record amounts when we do, eating more lunches at home, boosting sales at convenience stores and forcing supermarkets to dramatically increase their online capacity. This might feel...
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