Maltesers on bringing the ‘light side’ to lockdown

Maltesers on bringing the ‘light side’ to lockdown

A pandemic-induced lockdown may not seem like obvious fodder for humour, but Maltesers is hoping to bring a “light side” to the current challenges people are facing in the hope it will help people cope. Its new campaign is part of the brand’s ‘Look on the light side’...
Dixons Carphone: Lockdown is sparking innovation

Dixons Carphone: Lockdown is sparking innovation

Currys PC World recently launched ShopLive, an online personal shopping service that connects customers with its expert store staff. Dixons Carphone is adapting to the changes in consumers’ buying habits by innovating on its customer experience and communicating...
How habits are changing as Brits adapts to lockdown

How habits are changing as Brits adapts to lockdown

Britain is adapting to a new way of life. We are shopping less frequently but spending record amounts when we do, eating more lunches at home, boosting sales at convenience stores and forcing supermarkets to dramatically increase their online capacity. This might feel...
Why one snack brand launched an outdoor campaign in a lockdown

Why one snack brand launched an outdoor campaign in a lockdown

When Emily Crisps bought some outdoor media space in December 2019, it did so thinking April would be the perfect time to run its first outdoor advertising campaign. The scale-up snack brand had envisioned a bustling, sunny bank holiday Easter Weekend with people out...