A pandemic-induced lockdown may not seem like obvious fodder for humour, but Maltesers is hoping to bring a “light side” to the current challenges people are facing in the hope it will help people cope. Its new campaign is part of the brand’s ‘Look on the light side’...
Currys PC World recently launched ShopLive, an online personal shopping service that connects customers with its expert store staff. Dixons Carphone is adapting to the changes in consumers’ buying habits by innovating on its customer experience and communicating...
Britain is adapting to a new way of life. We are shopping less frequently but spending record amounts when we do, eating more lunches at home, boosting sales at convenience stores and forcing supermarkets to dramatically increase their online capacity. This might feel...
Consumers’ attitudes towards the economy, their personal financial situations and purchasing have stabilised but they are still only hovering just above the historic lows recorded in 2008. Consumer confidence has neither worsened nor improved since the start of April,...
When Emily Crisps bought some outdoor media space in December 2019, it did so thinking April would be the perfect time to run its first outdoor advertising campaign. The scale-up snack brand had envisioned a bustling, sunny bank holiday Easter Weekend with people out...
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