Marketers underestimate the role of creativity in effectiveness

New research from Kantar finds that marketers are overestimating the impact of factors such as brand versus performance and multimedia, and underestimating creativity and brand size when it comes to ad effectiveness. Marketers are underestimating the importance of...

Marketers challenged to remake their favourite ads for charity

Mark Ritson and David Wheldon are among the marketers who will recreate their favourite ads in a bid to raise funds for The Marketing Academy Foundation. Marketers are being challenged to recreate their favourite ads to raise money for The Marketing Academy...

Marketers brace for plummeting demand post-outbreak

As the UK readies itself for a period of deep economic recession as a result of the coronavirus crisis, marketers are bracing themselves for a significant slump in demand. More than a third of UK marketers (34%) expect to see demand for their brand’s products and...

Covid-19 furloughs compromise marketers’ effectiveness

Many companies have taken the decision to furlough a proportion of their workforce due to the coronavirus, in effect putting their employment on hold rather than triggering mass redundancies. Some 43% of UK brand marketers have seen either ‘very significant’ or...

Marketers prepare for significant job losses amid Covid-19 pandemic

For the first time since data collection began, marketers expect overall levels of employment to be lower in three months’ time, although there are hopes the government’s interventions will mitigate some of the impact. Marketers are expecting job losses for the first...