Marketers blame CFOs for not getting marketing when it’s our fault

All too often the marketing industry wants to make the CFO the bête noire, but if they don’t understand the value of marketing that’s marketing’s fault, says Ritson. The struggle to get the rest of the C-suite to understand the value of marketing appears to be a...

The Marketing Academy opens nominations for scholarship programme

The Marketing Academy is looking for emerging leaders in the marketing, advertising and media industry to join its mentoring programme. Credit: Binky Nixon The Marketing Academy has opened nominations for the 2021 intake of its scholarship programme in the UK. The...

Coca-Cola restructures marketing to ‘drive more growth’

The changes will see Coca-Cola create five global categories that it hopes will lead a prioritisation of strong brands and innovation, as well as shifting its marketing execution “closer to customers and consumers”. Coca-Cola is restructuring its marketing operations...

Monzo’s marketing boss Tristan Thomas to depart

Thomas will leave at the end of the year as the bank faces questions about its future amid mounting losses due to the coronavirus pandemic. Monzo’s vice-president of marketing Tristan Thomas is to leave the challenger bank at the end of the year as it faces concerns...