BT Sport, Tesco and ITV top Marketing Week Masters awards shortlist

The shortlist for Marketing Week’s Masters awards is revealed, with Tena, Kraft Heinz and Aldi also racking up multiple nominations. BT Sport, Tesco, ITV, Tena, Aldi, Capita for the British Army, Dixons Carphone and Kraft Heinz are among the brands leading the way...

Coronavirus pandemic drives record decline in marketing budgets

UK marketing budgets were cut by their highest levels in the more than 20-year history of the IPA Bellwether report, laying bare the impact the Covid-19 pandemic has had on the industry. The net balance of companies cutting their marketing budget fell to -50.7% in the...