Former McDonald’s UK CMO Gareth Helm joins HomeServe

Helm will work across six countries and multiple brands to help HomeServe in its aim to become the most trusted provider of home repairs and improvements. McDonald’s former UK CMO Gareth Helm has joined HomeServe as its global CMO. Helm left the fast food chain in...

McDonald’s, Sky and Amazon slashed ad spend as lockdown hit

Some brands cut spend by 97%, while others increased it by more than 100%, as companies took varying approaches to managing the fallout from the coronavirus pandemic. Some of the UK’s biggest advertisers slashed traditional ad spend in the second quarter of the year...

McDonald’s cuts UK CMO role as Gareth Helm departs

The resignation of McDonald’s UK CMO has prompted a rejig of the marketing team as it looks to build business momentum with coronavirus lockdowns easing. McDonald’s UK CMO Gareth Helm is leaving the business, prompting a rejigging of the marketing team as it looks to...