Brands lose 50% of the money they invest in programmatic ads

Brands lose 50% of the money they invest in programmatic ads

Half of the money brands spend on online publishers is lost in the programmatic advertising supply chain and 15% cannot be attributed at all. This is according to a new study that is prompting yet another call for reform of a complex ecosystem that still lacks...

Monetary, Economic And Money Information

When selecting a business idea, it’s sensible to look at your strengths, skill set, and stuff you’re already obsessed with. For those who are skilled with gross sales, you may build a business by offering your companies to enterprise clients and then...