Consumers unwilling to spend as Christmas quarter approaches

The two key consumer confidence measures for marketers of purchase intent and consumers’ view on their personal financial situation over the coming year remain in negative territory even as confidence ticks up slightly. Consumers remain unwilling to make big purchases...

McDonald’s, Sky and Amazon slashed ad spend as lockdown hit

Some brands cut spend by 97%, while others increased it by more than 100%, as companies took varying approaches to managing the fallout from the coronavirus pandemic. Some of the UK’s biggest advertisers slashed traditional ad spend in the second quarter of the year...