Tesco sees customers switch from Aldi for first time in a decade

Tesco sees customers switch from Aldi for first time in a decade

Tesco claims that it experienced people switching from Aldi for the first time in more than a decade as the combination of its new price match scheme and shift in consumer behaviour caused by coronavirus led to a net gain in switchers for Tesco. Customers who saw...
Tesco asks customers to take part in new Food Love Stories campaign

Tesco asks customers to take part in new Food Love Stories campaign

The latest campaign from the UK’s biggest supermarket asks the nation to create and dedicate a special dish to a loved one and share it on social media. Tesco has launched the next stage of its Food Love Stories campaign featuring real members of the public dedicating...
Tesco campaign urges shoppers to social distance

Tesco campaign urges shoppers to social distance

Shot on a two-day turnaround, the new campaign explains the social distancing measures the supermarket is taking to keep shoppers safe amid the Covid-19 outbreak. Screens set up to protect till staff at Tesco stores. Tesco is going live with a new campaign encouraging...