5 interesting stats to start your week

5 interesting stats to start your week

Major brands holding back ad spend by six months Four in 10 major multinationals plan to hold back ad spend by six months, suggesting the world’s biggest brands remain wary of returning to previous levels of spend even as coronavirus restrictions lift in many...
5 things that matter this week and why

5 things that matter this week and why

McDonald’s brings back the CMO role McDonald’s is bringing back the CMO role less than a year after it scrapped it as a part of a restructure, as it looks to “reestablish strong business momentum” after coronavirus. Former UK marketing boss Alistair Macrow is taking...
Marketing Week Masters awards deadline extended

Marketing Week Masters awards deadline extended

More than 60 CMOs and managing directors will judge the annual awards, which celebrate strategic effectiveness across the marketing world. The Marketing Week Masters awards deadline has been extended until 1 May. Across more than 30 categories, the awards celebrate...
Giffgaff turns around new campaign in a week in response to Covid-19

Giffgaff turns around new campaign in a week in response to Covid-19

Giffgaff has brought forward the launch of an ad campaign focused on its community that it was planning to run later in the year as it looks to talk about the British spirit and togetherness amid the Covid-19 pandemic. The campaign creative, created by agency Made By...
5 things that mattered this week and why

5 things that mattered this week and why

Morrisons responds to coronavirus The past few weeks for many has gone by in a blur, of oscillating between overreacting and underreacting with the nation’s attitude highlighted through the microcosm of supermarkets. As shelves are left bare and many fear isolation...