Business Marketing

“Content marketing is more than just keywords. This is the hottest trend in marketing because this is the biggest gap between what buyers and brands want. “

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Marketing Business Article

John Lewis and Waitrose report ‘encouraging progress’ on five-year turnaround strategy

During a year described by chairman Sharon White as “painful”, the John Lewis Partnership has managed to cut its losses over the first six months of 2021 to £29m, as the beleaguered business embarks on its five-year turnaround strategy. The figure represents a...
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Marketing Week Masters Awards to return with in-person ceremony

After an intense 18 months for the business world, Marketing Week will celebrate the tireless work of marketers with the return of the in-person Masters Awards ceremony in October. The annual Marketing Week Masters Awards ceremony is returning next month with an...
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Senior buy-in vital to accelerate culture of marketing effectiveness, IPA finds

While the effectiveness culture of UK brands and agencies is “encouraging”, there is still “significant” work to be done in marketing to boost business performance, according to the inaugural IPA Effectiveness Culture Monitor. Published today (16 September), the study...
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Promoting Definition

What's SEARCH ENGINE MARKETING advertising? Loads of quality backlinks assure user development. However every part is nice carefully. For spam in public teams, the optimizer will likely be excluded. Do not forget that intrusive promoting of a web site extra harms its...
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Marketing opens doors to Afghan refugees with free skills push

The School of Marketing is on a mission to open up marketing as a career of choice to Afghan refugees arriving in the UK, through the development of a free digital skills initiative. The programme, devised by the skills-based marketing education organisation, will...
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