Business Marketing
“Content marketing is more than just keywords. This is the hottest trend in marketing because this is the biggest gap between what buyers and brands want. “
Marketing Business Article
Cannes Lions cancels 2020 awards and festival
The festival’s organiser says that, with the industry “in turmoil” due to the coronavirus pandemic, it has made the decision to cancel this year’s event altogether. Cannes Lions has cancelled both its awards and festival for 2020, saying it would not be right to run...
Consumers ‘pay more attention’ to ads next to coronavirus news content
Lumen research shows consumers are paying more attention to print ads that appear next to content about the Covid-19 outbreak.Words relating to the Covid-19 pandemic have fast risen up brands’ keyword blacklists, yet there is evidence to suggest they should actually...
EasyJet scraps CMO role as Lis Blair departs
Her departure has prompted the airline to restructure its board so that marketing, customer, digital and insight will now report into EasyJet’s chief commercial officer. EasyJet is getting rid of the CMO role as Lis Blair leaves after eight years with the company....