Business Marketing

“Content marketing is more than just keywords. This is the hottest trend in marketing because this is the biggest gap between what buyers and brands want. “

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Marketing Business Article

Buy Backlink Packages For SEARCH ENGINE OPTIMISATION

What's WEB OPTIMIZATION advertising? You possibly can access the entire course so long as you want and as many occasions as you want. For instance, you can undergo the entire course to quickly build your entrepreneurial information. Then you can return to particular...

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Narrow targeting ‘counter-productive’ to B2B growth

For a B2B marketer looking to acquire new customers and drive business growth, it might seem common sense to target a niche group of customers whose needs directly align with the product or service on offer. However, according to a major new study by Ehrenberg-Bass...

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Buy Backlink Packages For SEARCH ENGINE OPTIMISATION

What's WEB OPTIMIZATION advertising? You possibly can access the entire course so long as you want and as many occasions as you want. For instance, you can undergo the entire course to quickly build your entrepreneurial information. Then you can return to particular...

Narrow targeting ‘counter-productive’ to B2B growth

For a B2B marketer looking to acquire new customers and drive business growth, it might seem common sense to target a niche group of customers whose needs directly align with the product or service on offer. However, according to a major new study by Ehrenberg-Bass...

Festival of Marketing launches event to help marketers plan for future

‘Fast Forward’ will offer insight into what marketers need to help grow their brands and bolster their careers in the years ahead. It features CMOs from Unilever, Just Eat and Amazon, as well as thought leaders including Rory Sutherland. CMOs from Unilever, Amazon and...

UK brands urged to drive ‘meaningful innovation’ to arrest declining value

Communicating creatively, innovating meaningfully, building brands responsibly and creating unique experiences should be the four key targets for UK brands if they want to halt their decline in value. That’s according to Kantar BrandZ, which in September warned that...

Ikea’s Peter Wright takes over as Specsavers CMO

Wright replaces Katherine Whitton, who announced her departure from the Guernsey-based business late last year. Specsavers has hired Peter Wright as its new chief marketing officer, poaching him from Swedish furniture brand Ikea. Wright has nearly three decades’...