Business Marketing

“Content marketing is more than just keywords. This is the hottest trend in marketing because this is the biggest gap between what buyers and brands want. “

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Lego appoints new UK marketing boss

Isabel Graham takes on the head of marketing role in the UK and Ireland as former UK marketing boss, Marius Lang, leaves to become general manager for Lego Group in Benelux. Lego Group has named Isabel Graham head of marketing for the UK and Ireland, with...

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Lego appoints new UK marketing boss

Isabel Graham takes on the head of marketing role in the UK and Ireland as former UK marketing boss, Marius Lang, leaves to become general manager for Lego Group in Benelux. Lego Group has named Isabel Graham head of marketing for the UK and Ireland, with...

Can marketers restore trust and transparency in agency relationships?

In 2016, a bombshell investigation into media trading by the Association of National Advertisers (ANA) uncovered a severe lack of transparency pervading the US advertising ecosystem, including cash rebates to media agencies. Senior agency executives were found to be...

Why Is WEB OPTIMIZATION Advertising Necessary For Your Business

With our best-promoting course Begin-a-Enterprise one zero one. Natural hyperlink constructing puts as its precedence not the search engines, however reasonably the users themselves, particularly, their interaction on the network. Interests, the need of consumers to...

Activision Blizzard taken to court over discrimination against female employees

Following a two-year investigation, California is taking video games company Activision Blizzard to court over allegations of sexual harassment, unequal pay and discrimination against its female employees. The company behind Call of Duty, World of Warcraft and Candy...

How far can EasyGroup push its brand?

EasyGroup, the brain child of Sir Stelios Haji-Ioannou, has launched myriad of brand extensions over its 23 years of existence. Established to expand the ‘Easy’ brand following the successful launch of airline EasyJet in 1995, the group has since ventured into...