Business Marketing

“Content marketing is more than just keywords. This is the hottest trend in marketing because this is the biggest gap between what buyers and brands want. “

Read More

Marketing Business Article

TUI ‘welcomes back’ holidaymakers with nostalgia filled campaign

TUI is looking to build confidence as the travel sector begins to reopen with a multi-million pound campaign aimed at inspiring holiday nostalgia. TUI is welcoming back holidaymakers with a multi-million pound campaign aimed at building confidence in the travel market...
Read More

Marketers challenged to remake their favourite ads for charity

Mark Ritson and David Wheldon are among the marketers who will recreate their favourite ads in a bid to raise funds for The Marketing Academy Foundation. Marketers are being challenged to recreate their favourite ads to raise money for The Marketing Academy...
Read More

The Army follows up record recruitment with ‘Nightingale’ campaign

The Army is shining a light on the role it has played supporting the NHS during the coronavirus crisis as it looks to show the relevance of a military career. The Army is launching a new campaign that shines a light on the role it has played supporting the NHS during...
Read More

Sainsbury’s wins shoppers from the discounters as it focuses on value

The grocer sees value as a key area of focus given constraints on consumer spending, but expects safety to remain important to shoppers even as lockdown restrictions ease. Sainsbury’s claims it is winning over shoppers from the discounters as it ups its focus on value...
Read More

Amazon cements its status as the world’s most valuable brand

Amazon has consolidated its position as the world’s most valuable brand, boasting a 32% increase on last year to reach $416bn. According to Kantar’s new global BrandZ ranking, which covers the 12 months to 7 April, Amazon remains in front of Apple for the second year...
Read More