Business Marketing
“Content marketing is more than just keywords. This is the hottest trend in marketing because this is the biggest gap between what buyers and brands want. “
Marketing Business Article
Huawei shifts global marketing focus to long-term brand building
Allowing the global organisation to focus on the long term has enabled local country teams to focus on “survival” and the short term. Chinese smartphone brand Huawei shifted the focus of its global marketing team to long-term growth and brand building last year, as it...
Industry looks to address diversity and inclusion problem with major census
The Advertising Association, ISBA and IPA are joining forces to assess the extent of the industry’s diversity and inclusion problem, with the results being used to devise a plan of action. The three major marketing and advertising trade bodies have joined forces to...
Channel 4 on the lookout for new marketing director amid reshuffle
The broadcaster is on the hunt for a marketing director and communications director, both of whom will report into Channel 4 CMO Zaid Al-Qassab. Broadcaster Channel 4 is seeking a new marketing director and communications director to report into CMO Zaid Al-Qassab,...