Business Marketing

“Content marketing is more than just keywords. This is the hottest trend in marketing because this is the biggest gap between what buyers and brands want. “

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Marketing Business Article

8 Uncommon Concepts For A Dentistry Business

If you're bringing your brick and mortar retailer on-line or planning to launch an eCommerce store, having a marketing technique in place would increase your chances of success. If you're a maker—whether you DIY soap, candles, sauces, or pottery—you are in a unique...

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ASA threatens action against rule-breaking brands as it names and shames influencers

The Advertising Standards Authority is “escalating” sanctions against the social media influencers breaching advertising rules and warns brands they’re next in line. The Advertising Standards Authority (ASA) is launching a dedicated webpage to expose influencers who...

8 Uncommon Concepts For A Dentistry Business

If you're bringing your brick and mortar retailer on-line or planning to launch an eCommerce store, having a marketing technique in place would increase your chances of success. If you're a maker—whether you DIY soap, candles, sauces, or pottery—you are in a unique...

Saying you’re customer-centric is not the same as being customer-centric

Lego’s marketing director Mark Blackburn believes most brands will be able to identify “significant barriers” to true customer centricity. Being customer-centric is the goal for many brands, but Lego’s marketing director suggests that while most marketers claim to put...

Waitrose on why Covid has bridged the marketing generation gap

The pandemic has undoubtedly had a traumatic impact on business, but the positive effect on corporate culture should not be underestimated. That is certainly the case at retailer Waitrose, where customer director Martin George has seen a dramatic flattening of the...

The CTO should be the CMO’s best friend

The breadth of the CMO remit has expanded far beyond its scope even five years ago, according to outgoing O2 marketing boss, Nina Bibby. Data has been the “big gamechanger”, coupled with the shift to digital, which means the CMO’s relationship with the chief...