Business Marketing

“Content marketing is more than just keywords. This is the hottest trend in marketing because this is the biggest gap between what buyers and brands want. “

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Festival of Marketing returns with Transform in March

The Festival of Marketing will be kicking off the year with a two-day, in-person and virtual event on 24 and 25 March. Source: ShutterstockThe Festival of Marketing is back and bigger than ever in 2022, with the launch of Transform, a two-day event designed to offer...

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Brands’ hiring intentions remain ‘strong’ but begin to soften

While more than a third of marketers expect to see new hires over the next three months, expansion plans have begun to tail off since hitting a peak last year. Source: ShutterstockMarketers continued to signal “strong” hiring intentions within their firms at the end...

Confidence takes a knock as consumers brace for cost of living squeeze

Rising inflation and energy price increases have dampened consumers’ confidence in January, but marketers are warned to “hold firm”. Source: ShutterstockWhile the easing of Covid restrictions has come as a welcome relief, consumers are still not feeling confident...

Festival of Marketing returns with Transform in March

The Festival of Marketing will be kicking off the year with a two-day, in-person and virtual event on 24 and 25 March. Source: ShutterstockThe Festival of Marketing is back and bigger than ever in 2022, with the launch of Transform, a two-day event designed to offer...

Marketing’s ROI returns to 2005 levels, study shows

Source: ShutterstockMarketing effectiveness has been on the rise over the past five years and has now exceeded its last recorded peak in 2005, new research shows. Looking specifically at advertising campaigns that have not won awards, the report by econometrics firm...

Lidl GB brings in new commercial chief to lead marketing

Peter De Roos will join Lidl GB in April from Lidl Netherlands, where he is currently director of purchase and marketing. Lidl has promoted Peter de Roos to chief commercial officer for Lidl GB, where he will take on overall responsibility for marketing, promotional...