Amazon cements its status as the world’s most valuable brand

Amazon has consolidated its position as the world’s most valuable brand, boasting a 32% increase on last year to reach $416bn. According to Kantar’s new global BrandZ ranking, which covers the 12 months to 7 April, Amazon remains in front of Apple for the second year...

5 interesting stats to start your week

Major brands holding back ad spend by six months Four in 10 major multinationals plan to hold back ad spend by six months, suggesting the world’s biggest brands remain wary of returning to previous levels of spend even as coronavirus restrictions lift in many...

Coca Cola, Starbucks and Unilever join growing Facebook ad boycott

More than 90 major advertisers have or are planning top pull advertising from Facebook, which makes around 98% of its $70bn annual revenue from advertising. as part of the ‘Stop Hate For Profit’ campaign. Coca Cola, Starbucks and Unilever have joined a growing list of...

We have been well-intentioned, but we can do more

While Google has been “well-intentioned” in its diversity efforts, there is more work to be done, insisted CMO Lorraine Twohill. Speaking at Cannes Lions Live yesterday (25 June), Twohill admitted that one of her biggest mistakes has been focusing on hiring diverse...

Tesco sees customers switch from Aldi for first time in a decade

Tesco claims that it experienced people switching from Aldi for the first time in more than a decade as the combination of its new price match scheme and shift in consumer behaviour caused by coronavirus led to a net gain in switchers for Tesco. Customers who saw...