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At present, even the sphere of dentistry is rich in creative entrepreneurs who actively create and introduce items and companies which will appear cool and strange to you. Get free on-line advertising and marketing suggestions and assets delivered on to your inbox. As...

How Ikea is using digital to gain ‘richer customer insight’

Ikea has been able to gain a better understanding of consumers and what they want from the brand by layering up digital insight with more traditional customer research. Since its inception 77 years ago, the Swedish retailer has been putting itself “in the shoes of...

Business cannot turn a blind eye to data exploitation

The tech industry can no longer turn a blind eye to violations of consumer privacy in pursuit of profit, says Apple CEO Tim Cook. Speaking yesterday (28 January) during the Computers, Privacy and Data Protection 2021 Conference, Cook urged business to renounce its...

Diageo credits marketing analytics tool after unexpected sales bump

Off trade sales in the US have driven growth, aided by planning and strategy tool Catalyst. Diageo credited the use of its bespoke marketing analytics tool, Catalyst, in boosting the effectiveness of its activity and helping drive an unexpected increase in sales. The...

Measurement should be CMOs’ number one priority

ISBA president and MoneySuperMarket CEO Peter Duffy says marketers must prepare to be under the corporate spotlight like never before this year, as companies look to make deeper evaluations of spend and return. Talking this morning (28 January) during a panel...