Speak the language of business or you’re in trouble

Brands that have invested in their long-term health during the pandemic will thrive, but marketers need to better link the case for investment to business outcomes if they are going to secure funds, says NatWest Group CMO Margaret Jobling. The companies that have...

Simple Business Concepts That Made Thousands and thousands

If you’re bringing your brick and mortar store online or planning to launch an eCommerce retailer, having a advertising and marketing strategy in place would increase your possibilities of success. Not everyone wants to inform those that their business is porta...