Jan 28, 2021
Off trade sales in the US have driven growth, aided by planning and strategy tool Catalyst. Diageo credited the use of its bespoke marketing analytics tool, Catalyst, in boosting the effectiveness of its activity and helping drive an unexpected increase in sales. The...
Jan 28, 2021
ISBA president and MoneySuperMarket CEO Peter Duffy says marketers must prepare to be under the corporate spotlight like never before this year, as companies look to make deeper evaluations of spend and return. Talking this morning (28 January) during a panel...
Jan 28, 2021
Allowing the global organisation to focus on the long term has enabled local country teams to focus on “survival” and the short term. Chinese smartphone brand Huawei shifted the focus of its global marketing team to long-term growth and brand building last year, as it...
Jan 28, 2021
The Advertising Association, ISBA and IPA are joining forces to assess the extent of the industry’s diversity and inclusion problem, with the results being used to devise a plan of action. The three major marketing and advertising trade bodies have joined forces to...
Jan 28, 2021
The broadcaster is on the hunt for a marketing director and communications director, both of whom will report into Channel 4 CMO Zaid Al-Qassab. Broadcaster Channel 4 is seeking a new marketing director and communications director to report into CMO Zaid Al-Qassab,...
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