Disney+ makes play for older audiences as subscribers surge

Disney is hoping to broaden its appeal among adult audiences by expanding its slate of original content through the UK launch of general entertainment brand Star, as subscribers to the Disney+ streaming platform continue to surge. Last week, the US entertainment giant...

Unilever’s CMO on the key to marketing through a recession

“Value and values” are key to marketing in times of recession, according to Unilever’s chief digital and marketing officer Conny Braams, who says brands have got to “strike the right balance” between short-term fire fighting and long-term objectives when times are...