Vaginal dryness brand wins TfL ad diversity prize tackling ageism

Replens MD, an intimate moisturiser brand, has won £500,000 of advertising space across the Transport for London network, while Brompton Bike takes home second place. Vaginal dryness brand Replens MD has won Transport for London (TfL) and City Hall’s Diversity in...

Pret launches first grocery range in Tesco

Pret is expanding into packaged goods as part of its transformation plan and move away from its store-first strategy. Fans of Pret A Manger’s croissants can now stock up on them at home as the brand launches its first supermarket range of frozen croissants in Tesco....

Heineken jumps on emerging hard seltzer trend

Heineken is looking to tap into the emerging trend for hard seltzers, with the launch of Pure Piraña in Europe. Hard seltzers are already big business in the US, but the category is still relatively nascent in the UK, so the alcohol giant is hoping to capitalise on...

Dulux targets renters as it looks to capitalise on decorating boom

Paint giant Dulux is hoping to capitalise on the lockdown-inspired home decorating boom with new campaign targeted at consumers adapting to a post-pandemic lifestyle. Launching today (15 March), the campaign is promoting the company’s new Simply Refresh range of...