Coca-Cola revamps entire range as it sticks by unified pack strategy

Coca-Cola has revamped Coca-Cola and Diet Coke packs to bring them in line with the refreshed Coca-Cola Zero Sugar design, a continuation of its ‘One Brand’ strategy, which it describes as “integral” to its marketing approach. Coca-Cola has updated the design of...

John Lewis eyes price conscious shoppers with value own brand launch

The Anyday range will undercut existing own brand John Lewis ranges by 20%. John Lewis is launching a value-focused own brand range of 2,400 products priced 20% lower than its current own label collections, as the department store chain gears up to reopen its doors on...