Coca-Cola promotes from within for new UK marketing director

Louise Maugest will lead UK marketing operations, replacing Kris Robbens who takes on a global role as senior director of brand strategy at the soft drink giant.   Coca-Cola Great Britain has appointed Louise Maugest as its new UK marketing boss, replacing Kris...

Marketers must keep ‘laser focus’ on digital brand safety

While digital platforms including YouTube and Facebook have made “significant” progress in tackling harmful content and ensuring safety for both users and brands, Diageo’s global media director Isabel Massey has warned that the work is “only just beginning”. The...

Marketing ‘lags’ corporate progress on sustainability

Although most marketers believe consumers expect brands to tackle environmental issues, marketing “lags” behind other business functions in making progress on sustainability, according to new research from the World Federation of Advertisers (WFA). The organisation is...