‘Marketing muscle’ helps McDonald’s beat pre-pandemic sales

The fast food chain’s CEO says maximising marketing “in a culturally relevant way” and a focus on simplicity and customer needs has helped it drive growth despite Covid. McDonald’s used its “marketing muscle to keep the golden arches shining brightly” during the past...

Sainsbury’s hails Aldi price match success as value push pays off

Sainsbury’s says it is seeing “good early progress” against its new value-focused strategy, as CEO Simon Roberts claims to be “absolutely focused” on listening to customer needs. The supermarket announced its refreshed strategy in November, promising to put food back...