Marketer CEOs beat finance CEOs on overall reputation, study finds

CEOs with a marketing background have a better overall reputation than business leaders from nearly all other areas, including those with a background in finance, engineering and economics, according to new research. Marketing CEOs have an overall reputation score of...

Enterprise News &Inventory Quotes

If you’re bringing your brick and mortar retailer online or planning to launch an eCommerce retailer, having a marketing strategy in place would enhance your possibilities of success. You may make good cash at this business but you need great areas that present...

Virgin kicks off loyalty push to target 15 million customers

The group wants to tap into a sense of ‘Virgin-ness’ with new campaign promoting the variety of rewards across its Virgin Red loyalty scheme. Virgin is targeting its 15 million UK customers with a new campaign for global rewards programme Virgin Red. Created in...