Marketers should see capitalism as a ‘discovery mechanism’

The framing of marketing as an efficiency driver, rather than a creator of opportunity, should be of concern to all marketers according to Ogilvy UK vice-chairman, Rory Sutherland. In fact, the whole concept of capitalism and what business means has been “dangerously...

Unilever on its ‘integrated approach’ to training

Unilever’s chief digital and marketing officer Conny Braams said brands must “raise the floor” for marketers to ensure they are well prepared for future opportunities, while also “raising the ceiling” for digital specialists.  “The more advanced you get it will be...