The CTO should be the CMO’s best friend

The breadth of the CMO remit has expanded far beyond its scope even five years ago, according to outgoing O2 marketing boss, Nina Bibby. Data has been the “big gamechanger”, coupled with the shift to digital, which means the CMO’s relationship with the chief...

‘We never dissociate marketing from sales’

Like any number of businesses over the last year, Nestlé, the food company behind brands including KitKat, San Pellegrino and Cheerios, saw its ecommerce sales soar as lockdowns around the world kept physical shops closed. In fact, by the end of 2020 almost a third...

Marketing Academy reveals the CMOs chosen to become its 2021 Fellows

More than 20 CMOs and senior marketers have been selected to join the EMEA Fellowship Programme, which aims to prepare marketing leaders for the transition into CEO or similar roles. The Marketing Academy has unveiled the list of 24 CMOs and marketing leaders who have...