The Body Shop and Dove on the ‘soft power’ of joining forces

Campaign murals have been created in key European cities. Image credit: Kristy Sparow at Getty Images Dove and The Body Shop believe rivals can work together harmoniously for the greater good by committing to “transparency” and an alignment in purpose. Usually...

Festival of Marketing 2021 agenda revealed

From analysing how marketers can optimise their relationship with the CFO, to leadership lessons from the frontline, the October edition of the Festival of Marketing features four days full of inspiration. The agenda for the Festival of Marketing: The Year Ahead (18 –...

Asda switches slogans to focus on wider brand experience

Asda is replacing its ‘That’s Asda Price’ tagline with a new message aimed at celebrating why the supermarket means more to customers than just value. The move comes just a year after the retailer introduced the ‘That’s Asda Price’ slogan and brought back its ‘pocket...