Advertisers flood back to cinema as latest Bond film breaks records

With cinema’s shuttered for much of the pandemic, ad spend on the big screen declined by 80% in 2020 to just £45.7 million. Advertiser demand to be featured alongside the latest film in the James Bond franchise was “extremely high”, Digital Cinema Media (DCM) has...

Marketing job vacancies more than triple since height of pandemic

Marketing is often one of the first teams within a company to take a hit when a financial crisis strikes, and the Covid-19 pandemic was no different. But with the economy now almost entirely reopened, the sector has bounced back to growth, with recruiters reporting a...