Advertising trade bodies unveil climate crisis training for marketers

The first-of-its-kind course will provide training in sustainability for advertising and marketing professionals, as the industry works to achieve net zero emissions in advertising operations by 2030. Ad Net Zero, the climate crisis initiative led by the Advertising...

Ryanair eyes accelerated recovery with pledge to cut CO2

Ryanair is to use a discounting strategy to drive up customer numbers this winter, as the airline seeks to consolidate competitive advantages it developed during the pandemic. The company is also introducing new customer experience features suggested by a customer...

The Marketing Week Christmas blog 2021

Welcome to the Marketing Week Christmas blog! A chance for the team to cram all the latest festive advertising news into one place. 1 November: Lego looks to inspire ‘creative resilience’ this Christmas Lego is hoping to unlock children’s creativity with a festive...