How shifting spend into brand helped Gousto ‘supercharge growth’

It was in 2019 that recipe box provider Gousto made its first “big step” into brand-building TV advertising, and according to vice-president of brand Anna Greene, that strategic shift has “paid off” for the business by helping to to drive rapid growth. Gousto already...

Customer focus rewarded as Netflix crowned UK’s best brand

Netflix has claimed the top spot of YouGov’s 2021 UK Best Brand ranking, after 2020’s top brand John Lewis fell to fourth position in a year that saw several new trends gain traction. Marks & Spencer climbed two points to fourth position, while Cadbury came in at...