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Industrial ads often search to generate increased consumption of their products or services via ” branding “, which associates a product name or picture with sure qualities within the minds of consumers. On the other hand, adverts that intend to elicit an immediate sale are often called direct-response promoting Non-commercial entities that advertise more than client products or services embody political events, interest groups, religious organizations and governmental agencies. Non-revenue organizations may use free modes of persuasion , resembling a public service announcement Promoting may help to reassure staff or shareholders that an organization is viable or successful.