Jun 17, 2021
The Advertising Standards Authority is “escalating” sanctions against the social media influencers breaching advertising rules and warns brands they’re next in line. The Advertising Standards Authority (ASA) is launching a dedicated webpage to expose influencers who...
Jun 16, 2021
If you’re bringing your brick and mortar retailer on-line or planning to launch an eCommerce store, having a marketing technique in place would increase your chances of success. If you’re a maker—whether you DIY soap, candles, sauces, or pottery—you are in...
Jun 15, 2021
Lego’s marketing director Mark Blackburn believes most brands will be able to identify “significant barriers” to true customer centricity. Being customer-centric is the goal for many brands, but Lego’s marketing director suggests that while most marketers claim to put...
Jun 15, 2021
The pandemic has undoubtedly had a traumatic impact on business, but the positive effect on corporate culture should not be underestimated. That is certainly the case at retailer Waitrose, where customer director Martin George has seen a dramatic flattening of the...
Jun 14, 2021
The breadth of the CMO remit has expanded far beyond its scope even five years ago, according to outgoing O2 marketing boss, Nina Bibby. Data has been the “big gamechanger”, coupled with the shift to digital, which means the CMO’s relationship with the chief...
Jun 14, 2021
Like any number of businesses over the last year, Nestlé, the food company behind brands including KitKat, San Pellegrino and Cheerios, saw its ecommerce sales soar as lockdowns around the world kept physical shops closed. In fact, by the end of 2020 almost a third...
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