Sep 16, 2021
During a year described by chairman Sharon White as “painful”, the John Lewis Partnership has managed to cut its losses over the first six months of 2021 to £29m, as the beleaguered business embarks on its five-year turnaround strategy. The figure represents a...
Sep 16, 2021
After an intense 18 months for the business world, Marketing Week will celebrate the tireless work of marketers with the return of the in-person Masters Awards ceremony in October. The annual Marketing Week Masters Awards ceremony is returning next month with an...
Sep 16, 2021
While the effectiveness culture of UK brands and agencies is “encouraging”, there is still “significant” work to be done in marketing to boost business performance, according to the inaugural IPA Effectiveness Culture Monitor. Published today (16 September), the study...
Sep 15, 2021
What’s SEARCH ENGINE MARKETING advertising? Loads of quality backlinks assure user development. However every part is nice carefully. For spam in public teams, the optimizer will likely be excluded. Do not forget that intrusive promoting of a web site extra...
Sep 14, 2021
The School of Marketing is on a mission to open up marketing as a career of choice to Afghan refugees arriving in the UK, through the development of a free digital skills initiative. The programme, devised by the skills-based marketing education organisation, will...
Sep 13, 2021
The value retailer is looking to beef up its digital marketing capability in a bid to offer more personalised content to consumers, as the business eyes the launch of a new customer-facing website next year. Primark is looking to strengthen its digital marketing...
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