Airlines seek to reassure customers to get them booking again

Airlines seek to reassure customers to get them booking again

Airlines are using their customer communication channels to attempt to reassure people about the safety of flying and make clear the changes they have made amid the ongoing coronavirus pandemic. Airlines including EasyJet, British Airways and Virgin Atlantic are...
Maltesers on bringing the ‘light side’ to lockdown

Maltesers on bringing the ‘light side’ to lockdown

A pandemic-induced lockdown may not seem like obvious fodder for humour, but Maltesers is hoping to bring a “light side” to the current challenges people are facing in the hope it will help people cope. Its new campaign is part of the brand’s ‘Look on the light side’...
Covid-19 has spurred a renaissance of supermarket food

Covid-19 has spurred a renaissance of supermarket food

Morrisons believes the Covid-19 pandemic is accelerating its strategy to build a business that is much broader in its offering and more accessible to consumers. “Our longer-term strategy builds a broader, stronger, more popular, more accessible new Morrisons, in a way...
Dixons Carphone: Lockdown is sparking innovation

Dixons Carphone: Lockdown is sparking innovation

Currys PC World recently launched ShopLive, an online personal shopping service that connects customers with its expert store staff. Dixons Carphone is adapting to the changes in consumers’ buying habits by innovating on its customer experience and communicating...