Diageo credits marketing analytics tool after unexpected sales bump

Off trade sales in the US have driven growth, aided by planning and strategy tool Catalyst. Diageo credited the use of its bespoke marketing analytics tool, Catalyst, in boosting the effectiveness of its activity and helping drive an unexpected increase in sales. The...

Measurement should be CMOs’ number one priority

ISBA president and MoneySuperMarket CEO Peter Duffy says marketers must prepare to be under the corporate spotlight like never before this year, as companies look to make deeper evaluations of spend and return. Talking this morning (28 January) during a panel...

Huawei shifts global marketing focus to long-term brand building

Allowing the global organisation to focus on the long term has enabled local country teams to focus on “survival” and the short term. Chinese smartphone brand Huawei shifted the focus of its global marketing team to long-term growth and brand building last year, as it...

Channel 4 on the lookout for new marketing director amid reshuffle

The broadcaster is on the hunt for a marketing director and communications director, both of whom will report into Channel 4 CMO Zaid Al-Qassab. Broadcaster Channel 4 is seeking a new marketing director and communications director to report into CMO Zaid Al-Qassab,...

82 Greatest Business Concepts For Beginner Entrepreneurs 2020 Version

Immediately, even the sphere of dentistry is wealthy in creative entrepreneurs who actively create and introduce items and providers that may appear cool and weird to you. Thanks for subscribing. You may begin receiving free ideas and assets soon. In the meantime,...